Today's interview at the Mid-Life Sex Festival is nothing short of extraordinary. Get ready to dive deep into a story of empowerment and sexual healing through the joys of intimate self-discovery.

Join us for an intimate and groundbreaking interview with Sam Evans, the dynamic co-founder of Jo Divine. Her journey from battling intimate health challenges to becoming an expert in sex and pleasure is both inspiring and instructive.

In this tell-all-talk you'll discover:

• A Personal Journey: How Sam turned her struggles with painful sex, a vaginismus diagnosis, recurrent UTIs, and thrush into the best sex of her life. Her candid sharing offers not only hope, but practical guidance to anyone facing similar challenges.
• The Evolution of Her Pleasure Empire: Explore how Sam and her husband's powerful mission to help others focuses on health-conscious, skin-safe products that cater to everyone - and why that matters so much. 
• Lube and Toys - The Game Changers: Learn why lube is not just for penetration but can actually kick start your arousal AND protect you during everyday activities like swimming and how the right sex toy can revolutionize your intimate life, regardless of your experience level.
• Vaginal Health Secrets: Sam reveals crucial insights on common issues like vaginal irritation, vaginismus, and the enemies of vulva health - hidden in everyday items like bath bombs and certain shampoos!
• The Hidden Ingredient You Must Avoid In Lube: Discover the ingredients that could actually be causing your discomfort and how to choose products that enhance, rather than hinder, your pleasure.
• Toys and Menopause: Understand why sex toys can be especially beneficial during mid-life or post-surgical menopause, offering solutions to dryness and enhancing stimulation.

Whether you're a complete newbie to the world of sex toys and lube, a seasoned enthusiast (with a drawer full of toys like me!) or somewhere in between, Sam's insights and vulnerability offer something valuable for every listener. Her frank and open discussion is not just about what product to buy; it's about embracing change, prioritising pleasure, discovering yourself and nurturing your body at this stage of life.